AYVAKIT ItsSMthing Unbranded Campaign
Systemic mastocytosis (SM) is a rare disease that is estimated to occur in about 32,000 patients in the United States. This disease can cause many different symptoms and is sometimes very hard to detect.
FCB was tasked with developing an unbranded campaign to expand awareness about SM due to it being an uncommon and for many an unheard of disease. We created and executed an entire look & feel for this campaign that was used across all social, digital & print assets.
Unbranded Photoshoot
We captured a massive library of images. I helped in casting, shoot prep & wardrobe, and was on set for the photoshoot. I also played a role in post production such as selecting the library of images, retouching & color.
A major component of this unbranded campaign was to spread awareness through social media. We designed a visually interesting look & feel that felt fresh. The design was focused on using graphic elements such as circles & blocks, images and copy that was easy to understand and notice on the social feed.